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Keep track of your targeted keywords’ positions in SERPs. Backed by Microsoft’s infrastructure, Bing Custom Search API delivers high availability and fast response times, regardless of traffic spikes or content volume. Visual styling, categorized and filtering of results, is possible without the use of strict templates or incorporated third-party widgets. The API’s structured JSON output allows your developers the freedom to create a branded, seamless user interface. You can permit or disable partial matching, assist synonym recognition, or enforce stricter query parameters depending on your target market and use case. With Bing Custom Search API, precision is built into the foundation.

As load times increase, so does the chance of receiving irrelevant or aviator pin up duplicated results. You’re frequently confined by the CMS’s built-in design or third-party plugin limitations. It’s search that’s not just smart — but adaptable. Outdated or irrelevant results remain unless you use workarounds. The experience cannot be tailored to different audience segments. But here’s the problem — relevance isn’t just about matching words.

  • Traffic without action isn’t growth — it’s noise.
  • Traditional tools, even standard search APIs, often offer little to no control over how results are ranked, filtered, or scoped.
  • Without analytics, it is difficult to optimise content strategy, discover gaps, and improve the search experience over time.
  • By constantly monitoring SEO overall performance, organic traffic trends, SERP ranking improvements, and user engagement metrics, you gain the insights needed to refine your strategy over time.
  • The official Bing Search API is soon to be retired on 11th August 2025 (or has already been retired depending on when you’re reading this) and you may be searching for a suitable replacement.

Introducing Bing Custom Search API: What It Does Differently

Make sure all your key pages are indexed by search engines. This control directly enhances search result relevance, driving users toward high-intent pages that support conversions and engagement. This limits your ability to customise the appearance, feel, and functionality of the search experience, which is critical for user engagement and retention. Domain-specific content structures are not taken into account by generic search engines. Your users’ experience search that feels natural, focused, and aligned with their goals — not a generic web crawl. The images.readLink attribute in the official API which provides the URL for the equivalent API image search can be found at inline_images.serpapi_link in our API.

Lack of Data-Driven Optimization

Most default site search tools allow for limited customisation of the front-end experience. This creates confusion, especially when users expect tailored results based on the part of the site they’re in. There’s typically no built-in way to boost high-value pages, suppress irrelevant ones, or influence how the engine ranks results based on behaviour or engagement. Built-in or default site search engines often appear convenient at first. And your team gains the ability to shape that experience without building a search engine from scratch.

Shape the User Interface on Your Terms

Significantly more is available on these organic results when using our API, so don’t forget to check out the Bing Organic Results API documentation page. The date attribute in our API will return the date displayed in the result, though it can be in the form of a formatted date (e.g. Oct 29, 2020) or a relative date (e.g. 3 days ago). The dateLastCrawled and datePublished attributes are not available and have no equivalent, however, the datePublishedDisplayText has a similar property in our result named date. All of the above query parameters, with the exception of textDecorations and textFormat can be used as-is or ported to use with our API.

  • It’s about building a system that reflects your product, your brand voice, and your users’ real needs — without needing to write your own engine from scratch.
  • But if your website is still relying on a generic site search engine, chances are they’re not getting there efficiently.
  • This control directly enhances search result relevance, driving users toward high-intent pages that support conversions and engagement.
  • Let’s talk about what’s actually happening when users hit your search bar.

Organic Traffic Growth

These speed difficulties have a direct influence on content discovery and user satisfaction. You’re left operating in the dark, with no idea what your users are looking for—or failing to find. There is no simple solution to deliver branded, structured, or dynamic results using a custom UI. As a result, important pages like price, product overviews, and documentation may not display at the top — or worse, may be buried under outdated content.

Traditional tools, even standard search APIs, often offer little to no control over how results are ranked, filtered, or scoped. And this isn’t just a UX issue — it’s a strategic one. The search looks functional, but it doesn’t deliver meaningful results. But if your website is still relying on a generic site search engine, chances are they’re not getting there efficiently. Unlike basic search tools or the standard Bing Search API, this custom version hands you the reins — letting you define what shows up, what doesn’t, and what should always be at the top. It understands how to rank it based on your logic, your domain, and your users.

Step 1: SerpApi Account

If you don’t already have an account with us, your first step is going to be signing up for an account (we offer a free account with 100 free searches per month). SEO Expert at SERPHouse, delivers clear and actionable content that makes SEO simple, effective, and growth-focused. Even without higher rankings, a strong CTR can significantly boost traffic. Use rank tracking tools to monitor both primary keywords and long-tail variations. Improvement in rankings indicates your optimization efforts are paying off.

Once you have signed up and verified your account, you will need to take note of your SerpApi API key found on your dashboard so that you can use it in the following steps. The official Bing Search API is soon to be retired on 11th August 2025 (or has already been retired depending on when you’re reading this) and you may be searching for a suitable replacement.

And if your search bar throws up a wall of loosely related results, they bounce. I heard that Bing’s search engine is powered by RankNet algorithm, but I can’t find a good tutorial on how this process works. How does one get related searches to be included in response from Bing search API? With strong encryption, minimal data retention, and strict confidentiality, your identity stays hidden while you safely gather accurate search results.

Free Plan · 250 searches / month

It’s also worth taking a look at our Bing Playground and performing a few searches to see it all in action. The Bing search URL found at images.webSearchUrl in the official API can be found at inline_images.see_more_link in ours. Returned in the images.value key (array of images) in the official API, our API returns the equivalent in the inline_images.items key (array of images). When available, the estimated number of results that was previously found under webPages.totalEstimatedMatches will be available under search_information.total_results in our API. The Bing search URL that would be found under webPages.webSearchUrl in the official API can be found under search_metadata.bing_url in our API. Returned in the webPages.value key (an array of results) in the official API, our API returns the equivalent in the top level organic_results key (an array of results).

They didn’t come to your site to guess the right keywords. Find centralized, trusted content and collaborate around the technologies you use most. In this post, we’ll briefly cover why compressed responses are helpful, and how to request and handle compressed results in cURL, JavaScript, and Python.

This isn’t just filtering — it’s constructing a custom search engine tailored to your content structure and brand ecosystem. As content grows, built-in search engines frequently suffer with indexing speed, query processing, and result accuracy. A positive trajectory means your SEO efforts are resonating with search engines and users. Most internal search engines utilise simple keyword matching without considering user intent or business requirements. It’s a guide to building user-first search experiences with real control, smart ranking, and results that make sense — all powered by Microsoft’s search backbone, fine-tuned by you. I would like to know how search engines like Bing generate related searches when the user starts typing into the search box.

Tracking your performance metrics after implementation isn’t just a routine task — it’s the bridge between making adjustments and seeing measurable results. If users leave quickly or spend very little time on a page, your content may not match their expectations. With custom ranking rules, you determine which types of content deserve higher visibility. Without analytics, it is difficult to optimise content strategy, discover gaps, and improve the search experience over time. Built-in engines rarely provide useful information on search behaviour, query performance, or drop-off places.

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